Pay per patient.
Not per click.
Done-for-you Meta ad campaigns where you keep ownership of your ad account and budget — and pay only when a new patient actually shows up. The agency model that works for you, not the agency.
The Problem
Agencies sell leads. Leads don't show.
The standard agency model charges a monthly management fee, delivers a lead count, and moves on. Whether those leads answer the phone, book an appointment, or show up — that's not their problem. You pay either way. The incentive never aligns.
How It Works
The aligned model.
You own everything
We run campaigns inside your own Facebook and Instagram ad account. You own the data, the pixel, the audience lists, and the creative history. If you ever leave, you keep everything.
Done-for-you, from day one
We handle targeting, creative, copy, and optimization. You approve everything before it runs. Campaigns focus on high-intent local audiences in your service area.
Leads contacted in minutes
The moment a lead submits a form, our AI makes contact. SMS follow-up goes out within minutes — not the next morning. Speed to contact is the single biggest factor in lead conversion.
You pay when they show
Not per click. Not per lead. Per patient who shows up. If they don't show, you don't pay. The model only works if the appointments actually happen.
Why It Works
Aligned incentives change everything.
When you pay per lead, the agency's job is done at the form submission. When you pay per showed appointment, we're incentivized on the same outcome you are — a patient in the chair.
That changes how we approach follow-up, qualification, and confirmation. We're not trying to inflate lead counts. We're trying to get patients to show.
FAQ
Common questions.
It means you pay us only when a new patient shows up for their appointment — not when they click an ad, not when they fill out a form, not when they book but cancel. We absorb the risk of leads who don't convert. You pay for showed patients.
Yes, always. Campaigns run inside your own Facebook or Instagram ad account. You own the data, the pixel, the audience lists, and the creative history. We have access to run and optimize, but you retain full ownership.
You control and own your ad budget separately from our fee. We'll recommend a starting budget based on your market and goals, but it's your money, in your account. We don't mark up the ad spend.
Within minutes of a form submission, automatically. Our AI makes first contact via SMS. Speed to contact is the single biggest determinant of lead conversion — most leads go dark within the hour if no one reaches out.
Currently Maryland and Delaware. We target audiences within driving distance of your clinic's location — Ocean City, Bethany Beach, Rehoboth Beach, Berlin, Ocean Pines, Lewes, and surrounding areas.